http://maigoc2007.sports.sina.com.cn 2007-09-05 MAIGOC
Introduction
Partnership with the 2nd Asian Indoor Games is more than just sports. The Sponsorship Programme developed for Macau 2007 provides a comprehensive marketing platform for local and international brands to enhance brand image and awareness through their Games association, showcase key products and services, gain recognition for their commitment to support local economic development and Macau's quest for professional excellence, whilst sharing in the vision and spirit of the Games.
Games Sponsors at all levels will help to promote the 2nd Asian Indoor Games and make significant and vital contributions of technology, products and services to support the operations of the Macau Organizing Committee and the staging of Macau 2007. Sponsors provide direct support to MAIGOC and the Olympic Council of Asia (OCA) in the form of cash and or/ value-in-kind. The level of support will determine the extent of the marketing rights. Sponsorship rights are granted on an exclusivity basis within each industry category which apply to the host country of Macau and internationally, within all forty-five countries of the OCA member National Olympic Committees.
To protect the rights, benefits and exclusivity of the corporations which secure marketing rights to the 2nd Asian Indoor Games Macau 2007, the Olympic Council of Asia and MAIGOC has established a closely controlled marketing programme and a co-ordinated Rights Protection Programme (RPP).
Sponsorship Tiers
Sponsorship of Macau 2007 consists of three tiers of support:-
Macau 2007 Partner
Partners enjoy the highest level of association with the Games, MAIGOC and the OCA. The rights packages' guarantee maximum reach and visibility whilst delivering exclusive marketing assets that set them apart from Official Sponsors and Suppliers.
Macau 2007 Sponsor
Official Sponsors benefit from an array of marketing opportunities including an extensive sponsor recognition programme, exposure in and around competition venues, prime hospitality and preferential access to Games' broadcast advertising.
Macau 2007 Supplier
An event of this magnitude requires fulfillment of goods and services from a range of categories, offering a unique opportunity to showcase key products and services, whilst utilizing the Official Games marks and designation as Official Supplier.
Further Information
The Olympic Council of Asia (OCA) has appointed Promoseven Sports Marketing (PSM) as the Official Worldwide Marketing Agent to manage the commercial marketing programme for the 2nd Asian Indoor Games Macau 2007, 2008 Bali Asian Beach Games, 2009 Vietnam Asian Indoor Games and the 2010 Guangzhou Asian Games covering all Sponsorship, Broadcast and Licensing rights.
For further information, please contact:-
Donna Furlong
Head of Sponsorship, Client Services & Operations - Asian Games Programme
Promoseven Sports Marketing – c/o Olympic Council of Asia Office, MAIGOC
Telephone: +853 7976 223 or donna.furlong@promoseven.com
