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Promotion campaign for the 2nd Asian Indoor Games kicks off

http://maigoc2007.sports.sina.com.cn 2007-09-05  MAIGOC

  The Macao 2nd Asian Indoor Games Organising Committee (MAIGOC) is going to launch the 2nd Asian Indoor Games Ceremony for 100-Day Countdown, Countdown Clock Inauguration and Anthem Announcement on 18th July, along with the Sports Promotion Programme in various scenic spots, to further introduce the Games and the sports to citizens and visitors.

  Activities in the Macau Fisherman’s Wharf on 18 July

  A press conference for the 2AIG promotion campaign was held yesterday (12 July) at the Headquarters of MAIGOC, introducing a series of activities to celebrate the 100-Day Countdown at the Macau Fisherman’s Warf on 18 July. The activities will begin at 16:00 including games booths (16:00–19:00), Sports Parade (19:00–19:30), Countdown Clock Inauguration and Anthem Announcement (19:30–20:00).

  “All activities are open to the general public for free. We expect that these activities can draw greater attention from the citizens and visitors to learn more about the 2nd Asian Indoor Games,” said Eric Chau Ka Lai, Director of Cultural Events of MAIGOC.

  Shuttle bus will be provided from 17:00 to 19:00 on that day, departing from Hotel Sintra, New Century Hotel and Supermercado Royal (Areia Preta Shop, at Iao Hon) respectively to the Macau Fisherman’s Wharf. On the other hand, the same service will also be available within 1 hour after the event, returning on the same routes.

  In addition, following the 100-Day Countdown Ceremony, MAIGOC will hold a 30-Day Countdown torch relay event on 26 September, to mark the final stage for the preparation of the Games.

  Sports Promotion Programme at scenic spots

  Director of Sports of MAIGOC Sylvester Cheong Hung Fat introduced in the press conference the sports promotion programme to be held in July and August, of which sports performance and games booths will be organized in the Macau Fisherman’s Wharf on 14 July, Macau Tower on every weekend from 21 July to 20 August and in front of Senado Square on 25 August. In the course of the promotion programme, exhibitions for the 2AIG will be displayed at various scenic spots. Subsequently, several warm up events of new sports will be held to guarantee the smooth operation of the Games.

  Reserving various venues for the Games

  “To facilitate the demands on training and competition venues for the Games, MAIGOC has already made reservations from 11 institutions and units, which includes Civic and Municipal Affairs Bureau, Education and Youth Affairs Bureau, Macao Sports Development Board, University of Macau, Macau Polytechnic Institute, Macau University of Science and Technology, Macau Olympic Committee, Macao Federation of Trade Unions, Hou Kong Middle School, Colégio Diocesano de São José6 and Colégio D. Bosco. Up until now, there are 11 planned competition venues: Macao Stadium, Luso-Chinese School Pavilion, Tap Seac Multisport Pavilion, Macao Olympic Aquatic Centre, Macao Stadium Pavilion, Bowling Centre, Macao International Shooting Range, IPM Multisport Pavilion, Macau University of Science and Technology Pavilion, Workers Sports Pavilion and Macao East Asian Games Dome; plus 6 training venues: Piscinas do Carmo, Macau University Sport Complex, Press and Information Centre, Hou Kong Middle School Pavilion, Colégio Diocesano de São José6 and Complexo Desportivo do Colégio D. Bosco,” added Sylvester Cheong.

  Extensive local and oversea promotion, uniform show end of August

  Regarding to Marketing, MAIGOC Director of International Affairs, Promotion and Marketing Isabel da Silva expressed, “the Organising Committee will continue to invite more sponsors and organizations to sign onboard our sponsorship programme, and we will be opening up more channels to promote the Games both locally and overseas together with our collaborators. In addition, MAIGOC has planned to hold an uniform show before the end of August demonstrating the different uniforms that will be wore during the Games.”

  “Aiming at extending the scope of advertising and promotion plan, and with the support of the Macau Government Tourist Office, MAIGOC will publish a series of editorials and advertisements about the Games in various overseas media, promoting the 2AIG continuously in CCTV, Beijing TV, Shanghai TV, National Geographic Channel, Guangdong TV, TVB, ATV, TDM Television and Radio as well. Promotional videos will also be shown onboard all Air Macau’s flights, Turbojet and First Ferry to introduce the 2007 Games to all visitors coming to Macao,” said Samantha Tong Pui I, Manager of Promotion of MAIGOC.

  Press Centre at the Venetian Macao Resort Hotel

  Attendees presented at the press conference were Director of Cultural Events Eric Chau Ka Lai, Director of Sports Sylvester Cheong Hung Fat, Director of International Affairs, Promotion and Marketing Isabel da Silva, Manager of Promotion Samantha Tong Pui I and Manager of Media Services and Broadcasting Cândida M.C. Ramos. Besides updating the floor on the upcoming promotional programme and preparations for the Games, the department heads also reported to participants the progress of their related fields. It is estimated that there will be around 1,000 media coming to Macao to cover the 2nd Asian Indoor Games, where they will be working in the Main Press Centre located at the Venetian Macao Resort Hotel that covers an area of 1,303m2.